Nov 9, 2023
Kula Bio names new chief commercial officer

Kula Bio, a company offering a sustainable nitrogen replacement solution for crop and turf production, has announced that Hugh MacGillivray has joined the company as chief commercial officer. MacGillivray is responsible for bringing Kula-N to market.
With a primary focus on business growth and profitability, MacGillivray will oversee and manage all commercial aspects of Kula Bio’s operations.
Hugh MacGillivray
Hugh MacGillivray

“We’re excited to welcome Hugh,” Bill Brady, CEO for Kula Bio, said. “Hugh’s experience is an ideal fit for Kula Bio. He brings strategic thinking and in-depth knowledge of markets, technology and the industry, as well as a proven skill set in managing technology and the market-development process.”

Most recently, MacGillivray worked for the AgTech startup Anuvia Plant Nutrients. With more than 30 years of experience in the ag and turf industries, he embraces the opportunity to bring Kula-N to market.
“I look forward to working with the Kula Bio team to deliver their innovative technology to the ag and turf industries, which are in need of new technologies to improve nutrient efficiency and lessen environmental impact,” MacGillivray said “Especially now, with current nitrogen supply and cost uncertainties, farmers and turf managers need products like Kula-N, an alternative and sustainable nitrogen source.”
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