Ball Horticultural plant breeder joins AFE’s Board of Trustees

May 8

The American Floral Endowment (AFE) announces that Ockert Greyvenstein of Ball Horticultural Company is joining the Board of Trustees. Our Board is comprised of industry experts from all segments, bringing diverse perspectives and enhancing the impact of AFE’s... more »

SAF sends teachers on a horticultural summer field trip

May 7

Thirty high school science teachers from across the U.S. will get an inside look at the horticulture industry this summer when they embark on an immersive field trip to horticultural destinations around Indianapolis, gaining valuable... more »

EHR builds its national sales team

May 3

Eason Horticultural Resources has announced the addition of Wendy Moore to its national sales team. Wendy brings nearly 30 years of experience to EHR with service to customers in... more »

Thevi, yield forecasting software for lettuce growers, from Certhon.

New yield forecasting software for lettuce

May 2

Certhon launches a lettuce yield forecasting software, called Thevi, that gives 95% accuracy.  Thevi, a yield forecasting software package, gives lettuce growers the certainty to plan effectively, make informed decisions and optimize pricing strategies. Certhon... more »

Recap of SAF’s Congressional fly-in event

May 2

Floral professionals ask Congress for key measures to help the industry on March 19, 2024, during its first 2024 fly-in event. Thirteen floral retailers, wholesalers, growers and importers convened on Capitol Hill for the Society... more »

Darwin Perennials

Sign up for Darwin Perennials Day in June

May 2

See you in The Gardens this summer! Meet with industry suppliers and explore the latest introductions at Darwin Perennials Day in West Chicago this summer. Join Darwin Perennials in The Gardens at Ball in West... more »