Proven Winners unites growers under single ownership structure
Proven Winners, North America’s consumer gardening brand, is consolidating its operations under a single ownership structure, merging Pleasant View Gardens of Loudon, New Hampshire, and Four Star Greenhouse of Carleton, Michigan. The partnership includes private equity firm Staple Street Capital, which will provide strategic support and resources for growth.
The move aims to simplify operations, expand scale, and enhance service for growers, retailers and consumers. Combined resources will allow the company to develop national programs, improve ordering and distribution tools, and strengthen marketing efforts. A key goal is to expand Proven Winners’ reach into underserved markets across North America.
Henry Huntington, co-owner of Pleasant View Gardens, said, “This partnership represents a historic moment for Proven Winners. By uniting our companies and welcoming Staple Street Capital as a partner, we can unlock significant opportunities — from expanded programs and stronger marketing to a unified marketplace strategy — all focused on helping our customers grow.”
Tom Smith, co-owner of Four Star Greenhouse, added, “The combination of our businesses will enable us to extend Proven Winners’ products into new markets, new channels, and to take advantage of new opportunities that our businesses could not have achieved on their own.”
The Huntington and Smith families will remain active owners and leaders. Day-to-day operations and customer relationships will remain unchanged in the near term. Proven Winners’ brand license partners, including Nordic Nurseries, Ed Sobkowich Greenhouses, Spring Meadow Nursery, Walters Gardens, Classic Caladiums, The Plant Company and Garden State Bulb, will continue collaborations supported by the strengthened Proven Winners marketing platform.
Founded in 1992, Proven Winners has grown into a widely recognized gardening brand known for innovation, quality and expanding plant categories across garden centers, major retailers and online platforms.
Photos courtesy of Proven Winners.
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