Jun 24, 2021
SAF Creates Career Training Hub

The Society of American Florists is now curating new training opportunities, created by the industry’s top trainers, teachers, and horticultural/floral pros, in a central location — its Career Connection learning hub.

The first five courses address fundamental topics that have a bottom-line impact on shop operations, including setting new hires up for success, reducing shrink, getting new hires on the design bench faster and cross-training current employees.

“SAF recognized this industry need for education and is leveraging its resources to create training and also partner with existing training resources to create a one-stop resource. And Career Connection makes accessing the best industry training easy because it’s all in one place,” says Kate Delaney, AAF, SAF Director of Career Development, who spearheaded the development of the platform.

The following on-demand learning courses are available now – and new content will be added regularly.

Introduction to the Floral Industry presented by SAF
Flower Care & Handling presented by WF&FSA
Flower Prep School: The Essentials, presented by Flower Clique
Wedding Flowers: Bouquets, presented by Floriology
Marketing of Flowers 101: Strategy and Introduction to Social Media presented by Floriology

Want to learn more? Contact Kate Delaney and check out Career Connection.




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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Kait Barry
Susan Judd
Alex Kantor
Liz Hughes
Andrew Konicki
Kit Leider Pierri
Lauren Kirchner
Michelle Opela
Judson LeCompte

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