Jun 19, 2020

Syngenta Flowers Dahlia Wins Fleuroselect Award

Syngenta Flowers’ Dahlia hybrida Sincerity was the recipient of the 2020 FleuroStar Award.

Dahlia breeder Ronald Snijder and  Michael Kester, global of Head of Flowers, accepted the award from Ann Jennen from FleuroSelect in a special COVID-19 -proof setting with a live stream on Facebook and the Fleuroselect website.

Its flower size the branching habits and colour make it a wonderful plant in a pot or for landscaping.

Snijder sai, “It is a wonderful product; Sincerity has amazing flowers as big as my hand. This dahlia originates from the Verwer breeding program, is suitable for various pot sizes and also a perfect landscaping plant. On top, it is an easy to grow and care product, grows quickly and can handle all types of weather conditions. It is simply a jewel in your garden!”

“This is an important achievement; for our breeder, our customer and the whole chain, because innovation brings value to the market,” said Michael Kester. “We need this kind of innovations in our industry. Personally, I love this plant. This more than just as product, it’s beautiful. Dahlia is a very strategic crop for us and there is more to come. I was keeping my fingers crossed till the end in the hope that we would win, because we had very strong competition.”