May 6, 2022

Metrolina Greenhouses Summer Trials Set for June 9

Metrolina Greenhouses will hold its annual Trial Gardens Open House for members of the floriculture industry from 7 a.m. to 2 p.m. on Thursday, June 9.

The annual event is part of the Southern Garden Tour, which includes stops at Young’s Plant Farm in Auburn, Alabama, on June 7 and the University of Georgia in Athens, Georgia, on June 8, according to a news release from the company.

Metrolina Greenhouses will also open the Trial Gardens to gardening consumers for its Home Garden Panel consumer research event on Friday, June 10, according to the news release. Metrolina’s Home Garden Panel conducts annual consumer gardening research that informs Metrolina and its partners about gardening consumers’ purchasing habits, decision drivers and item preferences.This event will only be open to advocate-level industry members of Metrolina Greenhouses’ Home Garden Panel to interact with gardening consumers in research discussions and focus groups.

This year’s Trial Gardens open house marks roughly 20 years since the operation began hosting its annual summer trials.

The Trial Gardens will evaluate more than 2,000 items:

• 1,956 annuals.
• 418 perennials.
• 375 second-year perennials.
• 203 2-gallon combination hanging baskets.
• 126 planters.

Additionally, Metrolina Greenhouses’ research and development team has chosen heuchera to evaluate this year for its perennial genus trial.

Attendees should RSVP for the Trial Gardens online here.

This year, Metrolina Greenhouses celebrates its 50th Anniversary.

For more information on Metrolina Greenhouses Trial Gardens, contact Kayla Gibson, Research and Development Manager at 980 266-0011.

Because gardening consumers are the ultimate customer, Metrolina Greenhouses has committed to understanding consumer perceptions and buying behaviors. By gathering and analyzing qualitative and quantitative data, Metrolina’s Home Garden Panel conducts annual consumer gardening research that informs Metrolina and its partners about gardening consumers’ purchasing habits, decision drivers and item preferences. This knowledge guides product development focused on meeting gardeners’ needs while promoting their continued success and satisfaction.

To learn more about Metrolina’s Home Garden Panel, contact Lauren Kenworthy, Manager – Marketing, Home Garden Panel, lkenworthy@metrolinagreenhouses.com.