Associations

Farmer man and woman using laptop examing quality at vegetable hydroponic at greenhouse. Concept of vegetables health food. Smart farm using technology growing business hydro produce.

American Floral Endowment releases AI chatbot

The American Floral Endowment (AFE) has introduced Professor Petal, an AI-powered chatbot designed to connect floral industry members with key resourc... more »

gloved hands reaching into frame to grab pots of green leafed plants from a bench

Seed Your Future leads initiatives for horticulture careers

Seed Your Future is expanding its efforts to connect students with plant-focused careers through a series of national initiatives. The nonprofit host... more »

Graphic showing the 2026 winners of the Year of the program.

NGB announces 2026 “Year of the” genera

National Garden Bureau (NGB) has announced selections for the 2026 “Year of the” program. The “Year of the” program chooses genera specific... more »

AFE adds new trustees and committee leaders

The American Floral Endowment (AFE) has announced two new trustees and new committee chair appointments, effective Sept. 1, 2025. Kristin Gilliland, ... more »

HRI names class of 2026 leadership academy

The Horticultural Research Institute and AmericanHort have announced the HRI Leadership Academy Class of 2026, featuring 11 professionals from across ... more »