news

Ball Horticultural plant breeder joins AFE’s Board of Trustees

The American Floral Endowment (AFE) announces that Ockert Greyvenstein of Ball Horticultural Company is joining the Board of Trustees. Our Board is... more »

EHR builds its national sales team

Eason Horticultural Resources has announced the addition of Wendy Moore to its national sales team. [caption id="attachment_93076" align="alignle... more »

Thevi, yield forecasting software for lettuce growers, from Certhon.

New yield forecasting software for lettuce

Certhon launches a lettuce yield forecasting software, called Thevi, that gives 95% accuracy.  Thevi, a yield forecasting software package, gives ... more »

Recap of SAF’s Congressional fly-in event

Floral professionals ask Congress for key measures to help the industry on March 19, 2024, during its first 2024 fly-in event. Thirteen floral reta... more »

Sustainabloom logo

Website is live for AFE’s Sustainabloom

Sustainabloom is a new platform by the American Floral Endowment that providers access to sustainable practices in floriculture. AFE recently announc... more »

Koppert partners with Acadian for better biostimulant access

Koppert and Acadian have entered a partnership to improve the access to products and technical expertise to U.S. customers. Acadian Plant Health, a... more »