Society of American Florists
AFE’s R.I.S.E. to Support campaign exceeds goal
The American Floral Endowment (AFE) thanks the many industry supporters, sponsors and friends who contributed to this year’s annual fundraiser, R.I... more »
SAF to induct 26 AAF and PFCI honorees
Seventeen professionals will be inducted into the American Academy of Floriculture (AAF), and nine professionals will be inducted into Professional Fl... more »
Learn to respond and adapt to economic uncertainty at SAF Phoenix 2023
This September, the Society of American Florists (SAF) will host SAF Phoenix 2023, the organizations 138th annual convention at the Westin Kierland Re... more »
SAF’s 1-Day Profit Blast in Boston set for July
Industry professionals will have the opportunity to network and learn next month at the Society of American Florists’ (SAF) 1-Day Profit Blast in... more »
SAF adds breeder category to Outstanding Varieties Competition
The Society of American Florists is expanding its Outstanding Varieties Competition. The competition, which takes place during SAF's Annual Convent... more »
SAFs Forecasting Your Future course series available now
All three installments of the Society of American Florists (SAF) Forecasting Your Future course series are available now. The courses are presented b... more »
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