Society of American Florists

AFE’s R.I.S.E. to Support campaign exceeds goal

The American Floral Endowment (AFE) thanks the many industry supporters, sponsors and friends who contributed to this year’s annual fundraiser, R.I... more »

SAF to induct 26 AAF and PFCI honorees

Seventeen professionals will be inducted into the American Academy of Floriculture (AAF), and nine professionals will be inducted into Professional Fl... more »

Learn to respond and adapt to economic uncertainty at SAF Phoenix 2023

This September, the Society of American Florists (SAF) will host SAF Phoenix 2023, the organizations 138th annual convention at the Westin Kierland Re... more »

SAF’s 1-Day Profit Blast in Boston set for July

Industry professionals will have the opportunity to network and learn next month at the Society of American Florists’ (SAF) 1-Day Profit Blast in... more »

SAF adds breeder category to Outstanding Varieties Competition

The Society of American Florists is expanding its Outstanding Varieties Competition. The competition, which takes place during SAF's Annual Convent... more »

SAFs Forecasting Your Future course series available now

All three installments of the Society of American Florists (SAF) Forecasting Your Future course series are available now. The courses are presented b... more »

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.