Apr 17, 2024

FlowerTrials 2024 prepares to opens its doors in June

Over the past two decades, FlowerTrials has convened breeders, growers, retailers and industry stakeholders to discover the newest varieties and trends in pot and bedding plant breeding. From vibrant annuals to resilient perennials, it is a place to discover ongoing innovation and creativity within the industry.

FlowerTrials has evolved from a joint promotion initiative set up by a handful of breeders into a key event within the global horticultural community. No less than 59 companies will be exhibiting this year in week 24 for the 20th anniversary edition, June 11-14, 2024.

This event is designed to meet consumer requirements for color and garden performance, while addressing the evolving demands of the market, including sustainability, disease resistance and adaptability to changing environmental conditions.

“Over the past twenty years, FlowerTrials has evolved from a joint open days’ initiative to a cornerstone trade event in the horticultural calendar. In addition to plants that brighten up the garden, the modern consumer is looking for plants that are heat-resistant, drought-tolerant, or attractive to pollinators,” said Marjolein Kuyucu-Lodder, international product marketeer at Florensis and new chairwoman of the FlowerTrials Committee. “The exhibiting breeders at FlowerTrials are increasingly responding to these societal trends by showing the latest plant innovations in inspiring ways, helping retail to successfully bring the story across to their customers.”

FlowerTrials serves as a hub for industry professionals to exchange ideas, discover current trends and shape the future of ornamental horticulture. This year the exhibitors will showcase the latest innovations at 30 locations in the middle and south areas of the Netherlands, as well as in Germany.

A full overview of this year’s exhibitors and their assortments together with a registration link can be found on flowertrials.com.