Research

New fund supports floriculture industry advancements

The American Floral Endowment has launched the Demaree Family Floriculture Advancement Fund to support projects addressing critical challenges... more »

Forty Under 40 Perspectives: Research innovations shape the future of floriculture

Today’s growers are challenged with keeping operating costs low while always delivering high-quality plant products. Today’s consumers want more t... more »

Floral industry groups partner on consumer research

he Floral Marketing Fund and CalFlowers have formed a three-year partnership to support the floral industry through consumer research and marketing in... more »

Hemp microbiomes could improve CBD, fiber production

A recent study from the University of Houston reveals that hemp microbiomes may play a key role in boosting CBD and fiber production. Publis... more »

Floriculture forum set for February in Florida

The 2025 National Floriculture Forum (NFF) will be held Feb. 21-22 at the UF/IFAS North Florida Research and Education Center in Quincy, Florida. O... more »

Poinsettia protection

Poinsettia production faces significant challenges, from the intense summer heat to the cool or freezing conditions of winter. These extremes make it ... more »