Marketing

AmericanHort Debuts New Website, Membership Management System

AmericanHort kicked off the new year by introducing a new website design and the use of a new membership management system to help provide a better user experience for AmericanHort members and visitors to AmericanHort.org... more »

Horticulture is Weird — Plantology is Cool!

What’s in a name? According to middle school students, everything. Recent research to uncover the roots of why we have a lack of qualified candidates in the greenhouse industry and across all of horticulture led... more »

NGB’s 2018 ‘New Varieties’ Now Available

For more than 25 years, National Garden Bureau (NGB) has been showcasing and promoting their member’s new plant varieties in the program appropriately named “New Plants.” December is when many are planning their product line-up... more »

2018 is Almost Here — Are Your Ready for the Year of …?

Back in July, the National Garden Bureau announced its “Year of the” crops for 2018. If you don’t recall what those selections were, let me refresh your memory. For 2018, those crops include: Annuals: Year... more »

Promotional Materials for NGB’s Year of Program Now Available

The National Garden Bureau's (NGB) “Year of the” promotion is ready to help growers, garden retailers (both online and brick-and-mortar) and garden communicators encourage consumers to discover and embrace four exciting crops per year. Free... more »

An Ultra Choice for 2018

Last week, the color experts at Pantone announced the Color of the Year for 2018. And the winner is …. … Ultra Violet! According to Pantone, Ultra Violet (PANTONE 18-3838) is “a dramatically provocative and... more »

Ultra Violet Named Pantone Color of the Year for 2018

Pantone has announced PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet is said to communicate originality, ingenuity and visionary... more »

Spring Meadow Debuts New Logo

On Dec. 4, Spring Meadow Nursery introduced a bold, new logo . It is the company's first logo update in a decade and the most dramatic change in company branding since Deppe family started the... more »