Marketing

Mother's Day campaign

Star Roses and Plants Launches “Make Any Day Mother’s Day” Campaign

Star Roses and Plants knows that Mother's Day may look different for many families this year, which is why they recently launched its "Make Mother's Day Any Day" campaign. "With social distancing and travel restrictions... more »

Star Roses and Plants Launches National Flower Campaign

Star Roses and Plants has recently launched a campaign to encourage every American to plant a rose to support our country and show that "we're all in this together" during the novel coronavirus pandemic. "Roses... more »

#StayPlanted

Greenhouse Coalition Launches #StayPlanted Initiative

To help advance CDC messaging for shelter in place and social distancing guidelines, a coalition of greenhouse growers and interior plantscapers recently launched a #StayPlanted initiative. #StayPlanted encourages solidarity for shelter-in-place and social distancing directives... more »

AFE to Introduce ‘Give Flowers on Giving Tuesday’

The American Floral Endowment (AFE) has created a new online campaign, “Give Flowers on Giving Tuesday,” to encourage the gift of flowers on May 5 during the GivingTuesdayNow event. Giving Tuesday is a global generosity movement designed... more »

New Resources Available to Promote Plants in Today’s Market

The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization’s Social Media Committee and the Health and Community Committee created the series... more »

MSU’s Behe to Address Retail Strategies in Today’s Environment

Michigan State University' professor Bridget Behe will share marketing and retailing strategies for garden center retailers in a webinar later this week. This webinar emphasizes how retailers need to adapt their sales processes during the pandemic... more »

Celebrate Hydrangea!

Some might argue that hydrangeas should be recognized as plant of the century, rather than just the year 2020. Hydrangeas have been around forever, and most of us have fond memories of our parents or... more »

Madrid Lavish lavender

Celebrate Lavender!

Each year, the National Garden Bureau recognizes specific plant species as part of its “Year of” program. In annuals, 2020 is the Year of the Lantana. You can read more about this crop in the... more »

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Ben Vliestra
Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

January 2021 GPN
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