Marketing

Pen & Petal Marks 20th Year Serving Green Industry

Pen & Petal, a full-service marketing communications agency servicing the green industry, is celebrating its 20th anniversary this year. “The idea of a full-service agency specializing in the green industry and founded on horticulture knowledge... more »

Star Roses and Plants Offering Free Social Media Graphics for National Rose Month

Star Roses and Plants is offering free social media graphics to spread the word that June is National Rose Month.. The images are formatted for sharing on Facebook and Instagram. Click here to access the... more »

Hardy hibiscus

Pretty & Powerful: Hardy Hibiscus

In January and February, we celebrated sunflower and monarda. In its shrub category, the National Garden Bureau has designated 2021 as “Year of the Hardy Hibiscus.” We chatted with our friends at PanAmerican Seed, Star... more »

Aris Horticulture Announces Marketing Update

Aris Horticulture, Inc. has announced the retirement of Christine Kelleher, marketing operations manager. Christine has just completed her 44th year, starting with the company in 1976. Her career at... more »

New Social Media Tool Available from McHutchison

McHutchison has created its #GrowYourSocial campaign, a free 52-week social media program, to help IGCs and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as Instagram... more »

Leading Lady Plum monarda

Make Way for Monarda

Last month, we discussed the Year of the Sunflower with industry members. This month, we reached out to experts at Walters Gardens and Dümmen Orange to find out what’s been happening behind the scenes in... more »

Kidsgardening.org

NGB Collaborates with KidsGardening.org

In a move to help grow and sustain an even more robust interest in gardening, KidsGardening and National Garden Bureau have created a working partnership to increase the reach of their previously individual messaging efforts.... more »

Year of the Sunflower

Celebrate the Sunflower

To help promote gardening and create excitement and inspiration at the retail and consumer levels, the National Garden Bureau (NGB) selects a handful of crop categories to celebrate each year. As part of its “Year... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Kait Barry
Susan Judd
Alex Kantor
Liz Hughes
Andrew Konicki
Kit Leider Pierri
Lauren Kirchner
Michelle Opela
Judson LeCompte

GPN January 2022 cover
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