Marketing
Star Roses and Plants Launches “Make Any Day Mother’s Day” Campaign
Star Roses and Plants knows that Mother's Day may look different for many families this year, which is why they recently launched its "Make Mother's Day Any Day" campaign. "With social distancing and travel restrictions... more »
Star Roses and Plants Launches National Flower Campaign
Star Roses and Plants has recently launched a campaign to encourage every American to plant a rose to support our country and show that "we're all in this together" during the novel coronavirus pandemic. "Roses... more »
Greenhouse Coalition Launches #StayPlanted Initiative
To help advance CDC messaging for shelter in place and social distancing guidelines, a coalition of greenhouse growers and interior plantscapers recently launched a #StayPlanted initiative. #StayPlanted encourages solidarity for shelter-in-place and social distancing directives... more »
AFE to Introduce ‘Give Flowers on Giving Tuesday’
The American Floral Endowment (AFE) has created a new online campaign, “Give Flowers on Giving Tuesday,” to encourage the gift of flowers on May 5 during the GivingTuesdayNow event. Giving Tuesday is a global generosity movement designed... more »
New Resources Available to Promote Plants in Today’s Market
The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization’s Social Media Committee and the Health and Community Committee created the series... more »
MSU’s Behe to Address Retail Strategies in Today’s Environment
Michigan State University' professor Bridget Behe will share marketing and retailing strategies for garden center retailers in a webinar later this week. This webinar emphasizes how retailers need to adapt their sales processes during the pandemic... more »
Celebrate Hydrangea!
Some might argue that hydrangeas should be recognized as plant of the century, rather than just the year 2020. Hydrangeas have been around forever, and most of us have fond memories of our parents or... more »
Celebrate Lavender!
Each year, the National Garden Bureau recognizes specific plant species as part of its “Year of” program. In annuals, 2020 is the Year of the Lantana. You can read more about this crop in the... more »
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