Marketing
Pen & Petal Marks 20th Year Serving Green Industry
Pen & Petal, a full-service marketing communications agency servicing the green industry, is celebrating its 20th anniversary this year. “The idea of a full-service agency specializing in the green industry and founded on horticulture knowledge... more »
Star Roses and Plants Offering Free Social Media Graphics for National Rose Month
Star Roses and Plants is offering free social media graphics to spread the word that June is National Rose Month.. The images are formatted for sharing on Facebook and Instagram. Click here to access the... more »
Pretty & Powerful: Hardy Hibiscus
In January and February, we celebrated sunflower and monarda. In its shrub category, the National Garden Bureau has designated 2021 as “Year of the Hardy Hibiscus.” We chatted with our friends at PanAmerican Seed, Star... more »
Aris Horticulture Announces Marketing Update
Aris Horticulture, Inc. has announced the retirement of Christine Kelleher, marketing operations manager. Christine has just completed her 44th year, starting with the company in 1976. Her career at... more »
New Social Media Tool Available from McHutchison
McHutchison has created its #GrowYourSocial campaign, a free 52-week social media program, to help IGCs and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as Instagram... more »
Make Way for Monarda
Last month, we discussed the Year of the Sunflower with industry members. This month, we reached out to experts at Walters Gardens and Dümmen Orange to find out what’s been happening behind the scenes in... more »
NGB Collaborates with KidsGardening.org
In a move to help grow and sustain an even more robust interest in gardening, KidsGardening and National Garden Bureau have created a working partnership to increase the reach of their previously individual messaging efforts.... more »
Celebrate the Sunflower
To help promote gardening and create excitement and inspiration at the retail and consumer levels, the National Garden Bureau (NGB) selects a handful of crop categories to celebrate each year. As part of its “Year... more »
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