Marketing

What the Research Says About Millennials and Houseplants

The words “millennial” and “houseplant” have been used in conjunction for the past few years in the horticulture industry. Millennials are defined as U.S. consumers ages 26 to 42. Generation Y (colloquially called millennials) is... more »

USDA Pumps Stimulus Dollars Into Local Agriculture Market Program

The USDA will pump millions of dollars from the American Rescue Plan Act into the Local Agriculture Market Program, aka LAMP. The funding is meant to expand and strengthen opportunities to sell to institutions, such... more »

Spring Scarlet, Dümmen Orange

Phenomenal Phlox

Each year, the National Garden Bureau’s “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. This... more »

Survey: Millennial Homeownership Continues to Drive Gardening Purchases

Currently, millennials are the largest home-buying group in the county, accounting for 38% of all home purchases. This group is changing the process of homeownership, from the way they purchase to the way they update... more »

Danziger's ‘Vanessa Compact Bicolor Rose

Celebrate the Verbena

There are many reasons to love and grow verbena. It is a versatile crop with many uses, from baskets to the landscape. In recent years, we’ve seen so many new colors introduced in the category,... more »

Kids Gardening

How Can Growers Help Nurture the Future of the Industry?

Through the years, there’s been an echoing sentiment across the industry that fewer people are pursuing careers in horticulture and plant-related sciences. You hear about labor shortages at conferences or in articles about recruiting growers... more »

McHutchison, Vaughan’s Horticulture Announce Personnel Moves

 McHutchison recently hired Heather Lilja and Vaughan’s Horticulture promoted Ken Turrentine, an in-house team member, to new positions within the two companies. Turrentine has been promoted to key account sales manager... more »

Axiom Marketing Releases Gardening Insights Survey Results

Gardening is becoming much more than a hobby and younger gardeners are driving green industry growth. Those are the latest findings of Axiom’s 2022 Gardening Insights Survey. The annual industry poll predicts the trend of... more »