Marketing

MSU Prof to Present Boot Camp for Growers and Retailers

Bridget Behe, professor of horticulture at Michigan State University, will present a day-long workshop on what growers and retailers need to know when it comes to marketing the products that they grow and sell. Behe’s... more »

AAS Approves New Judges, Display Gardens and Treasurer

All-America Selections, the only non-profit organization for trialing and testing new ornamental and vegetable varieties for the home consumer, met recently during the American Seed Trade Association’s Annual Flower and Vegetable Seed Conference in San Diego,... more »

AmericanHort Debuts New Website, Membership Management System

AmericanHort kicked off the new year by introducing a new website design and the use of a new membership management system to help provide a better user experience for AmericanHort members and visitors to AmericanHort.org... more »

Horticulture is Weird — Plantology is Cool!

What’s in a name? According to middle school students, everything. Recent research to uncover the roots of why we have a lack of qualified candidates in the greenhouse industry and across all of horticulture led... more »

NGB’s 2018 ‘New Varieties’ Now Available

For more than 25 years, National Garden Bureau (NGB) has been showcasing and promoting their member’s new plant varieties in the program appropriately named “New Plants.” December is when many are planning their product line-up... more »

2018 is Almost Here — Are Your Ready for the Year of …?

Back in July, the National Garden Bureau announced its “Year of the” crops for 2018. If you don’t recall what those selections were, let me refresh your memory. For 2018, those crops include: Annuals: Year... more »

Promotional Materials for NGB’s Year of Program Now Available

The National Garden Bureau's (NGB) “Year of the” promotion is ready to help growers, garden retailers (both online and brick-and-mortar) and garden communicators encourage consumers to discover and embrace four exciting crops per year. Free... more »

An Ultra Choice for 2018

Last week, the color experts at Pantone announced the Color of the Year for 2018. And the winner is …. … Ultra Violet! According to Pantone, Ultra Violet (PANTONE 18-3838) is “a dramatically provocative and... more »

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Ben Vliestra
Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

January 2021 GPN
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