Marketing

Handpicked for You Chooses 2023 Selections

Handpicked for You has announced the class of 2023 plant selections receiving the Trustmark certification. This program follows a rigorous selection process involving trials at regional independent grower locations and feedback from partner independent garden... more »

Costa Farms Pivots to Consumer Marketing

Costa Farms is shifting its communication strategy to an increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is... more »

2023 Perennial Plant of Year Named

The Perennial Plant Association has announced rudbeckia ‘American Gold Rush’ as the 2023 Perennial Plant of the Year. ‘American Gold Rush’ is a stunning addition to any garden, according to the association. At the height... more »

Delivering the Ultimate Experience

Often described as being a GPS for horticulture and agricultural businesses, John Stanley offers a guidance system to lead farmers in the direction of success. Stanley is one of the world’s leading horticultural consultants, interpreting... more »

Eason Adds Marketing, Media Specialist

Eason Horticultural Resources (EHR) has promoted Lauren Simendinger to the position of marketing and media specialist. Simendinger has been an employee of EHR for eight years, working in the perennial department as a sales support... more »

NGB Announces 6 “Year of the” Crops for 2023

National Garden Bureau recently rolled out all six of the 2023 “Year of the” plant classes at Cultivate’22. For the bulb crop, 2023 will be the Year of the Amaryllis. For annuals, 2023 will be the Year... more »

Pleasant View Gardens Hires Marketing Veteran Wendy Farrell

Pleasant View Gardens recently announced the addition of Wendy Farrell as brand marketing manager. Wendy has over 20 years of marketing experience from the technology, consulting, and promotional products... more »

Monrovia Kicks off Pollinator Week With Local Retailers

Monrovia kicked off Pollinator Week by announcing the prize recipients of the Bee a Winner Pollinator Plant Giveaway. The company partnered with more than 30 garden centers across the country to give away pollinator-attracting plants to local winners,... more »

Pleasant View Gardens Debuts Color Guide

Color is a big deal when talking about annuals, but what about perennials and shrubs? What happens to those costly inventories that aren’t at their peak? The ones that aren’t selling as quickly? Unfortunately, as... more »

New Varieties Week Available On-Demand

Discover the latest varieties for the 2023 season with GPN's New Varieties Week. If you missed the live event that took place May 17 to 19, you can now access the presentations on-demand for free.... more »