Trends

New consumer research released on sustainable practices in the floral industry

The results from a new consumer research study, U.S. Consumer Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Floral... more »

Top trends influencing consumer plant choices

What plants will your customers be looking for this season? A few consumer trends are emerging that offer some insights into the styles, plants and ga... more »

Duets: Consumer behavior and the economics of profitability

Today’s guest is Alicia Rihn, assistant professor at the University of Tennessee. Alicia earned an undergraduate degree from the University of Wisco... more »

Pennsylvania Horticultural Society Shares Top Gardening Trends of 2023

The Pennsylvania Horticultural Society (PHS) shared a list of the top trends gardeners can expect to see in 2023. These trends are reflective of the g... more »

Gardeners Plan to Continue Planting in 2023, Survey Says

Despite extreme spring weather and growing economic concerns in 2022, gardeners have a positive outlook for 2023. Axiom’s newly released Gardening I... more »

Pantone Chooses Floral-Friendly 2023 Color of the Year

Pantone has named Viva Magenta 18-1750 as its Color of The Year for 2023. Vibrating with vim and vigor, it is a shade rooted in nature descend... more »