Marketing
Make Way for Monarda
Last month, we discussed the Year of the Sunflower with industry members. This month, we reached out to experts at Walters Gardens and Dümmen Orange to find out what’s been happening behind the scenes in... more »
NGB Collaborates with KidsGardening.org
In a move to help grow and sustain an even more robust interest in gardening, KidsGardening and National Garden Bureau have created a working partnership to increase the reach of their previously individual messaging efforts.... more »
Celebrate the Sunflower
To help promote gardening and create excitement and inspiration at the retail and consumer levels, the National Garden Bureau (NGB) selects a handful of crop categories to celebrate each year. As part of its “Year... more »
Virtual Reality Gains A New Meaning
If we rewind to a year ago, virtual reality was defined by computer-generated simulation. Today, it’s unfortunately defined by coronavirus. Granted the e-commerce channel has rapidly been growing over the past five years, and no... more »
Growing Success in a Digital World
While the horticulture industry has been relatively slow to implement many digital offerings, there’s no question that now is the time to become acquainted with new technology and resources — if we aren’t already. As... more »
New Selections Earn ‘Handpicked for You’ Certification
Handpicked for You has announced the class of 2020 plant selections receiving the distinguished Handpicked for You certification. This certification follows a rigorous selection process involving trials at regional independent grower locations and feedback from... more »
NGB Debuts Garden Promotion Calendar
National Garden Bureau, in conjunction with GardenComm, has created a calendar of popular “Day of” promotions and industry marketing campaign opportunities that can be used by the green industry for their marketing and social media strategy plans. There are... more »
Who Has the Power?
As a grower, maximizing square footage, maintaining or increasing margins, and simplifying the production process are always top of mind. Strategic thinking runs constant when it comes to container sizes, tray dimensions and low cost... more »
Women in Horticulture Week Set to Take Place
Female entrepreneurs are growing the U.S. economy. In fact, over the past five years, women-owned businesses increased 21 percent. They represent 42% of all companies, employing 9.4 million workers and generating $1.9 trillion in revenue,... more »
Star Roses and Plants Launches “Make Any Day Mother’s Day” Campaign
Star Roses and Plants knows that Mother's Day may look different for many families this year, which is why they recently launched its "Make Mother's Day Any Day" campaign. "With social distancing and travel restrictions... more »
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