Marketing

Star Roses and Plants Launches National Flower Campaign

Star Roses and Plants has recently launched a campaign to encourage every American to plant a rose to support our country and show that "we're all in this together" during the novel coronavirus pandemic. "Roses... more »

Greenhouse Coalition Launches #StayPlanted Initiative

To help advance CDC messaging for shelter in place and social distancing guidelines, a coalition of greenhouse growers and interior plantscapers recently launched a #StayPlanted initiative. #StayPlanted encourages solidarity for shelter-in-place and social distancing directives... more »

AFE to Introduce ‘Give Flowers on Giving Tuesday’

The American Floral Endowment (AFE) has created a new online campaign, “Give Flowers on Giving Tuesday,” to encourage the gift of flowers on May 5 during the GivingTuesdayNow event. Giving Tuesday is a global generosity movement designed... more »

New Resources Available to Promote Plants in Today’s Market

The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization’s Social Media Committee and the Health and Community Committee created the series... more »

MSU’s Behe to Address Retail Strategies in Today’s Environment

Michigan State University' professor Bridget Behe will share marketing and retailing strategies for garden center retailers in a webinar later this week. This webinar emphasizes how retailers need to adapt their sales processes during the pandemic... more »