Marketing
New Resources Available to Promote Plants in Today’s Market
The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization’s Social Media Committee and the Health and Community Committee created the series... more »
MSU’s Behe to Address Retail Strategies in Today’s Environment
Michigan State University' professor Bridget Behe will share marketing and retailing strategies for garden center retailers in a webinar later this week. This webinar emphasizes how retailers need to adapt their sales processes during the pandemic... more »
Celebrate Hydrangea!
Some might argue that hydrangeas should be recognized as plant of the century, rather than just the year 2020. Hydrangeas have been around forever, and most of us have fond memories of our parents or... more »
Celebrate Lavender!
Each year, the National Garden Bureau recognizes specific plant species as part of its “Year of” program. In annuals, 2020 is the Year of the Lantana. You can read more about this crop in the... more »
Farwest Show Now Accepting Applications for 2020
The 2020 Farwest Show is now accepting exhibitor booth applications as it heads into its 48th year showcasing the excellence of the green industry. The horticultural trade show, reportedly the biggest green industry show in... more »
Singin’ the Blues in 2020
Last week, the color experts at Pantone announced that Classic Blue will be the Color of the Year in 2020. Officially, the color is Pantone 19-4052 Classic Blue. According to Pantone, Classic Blue is a... more »
Pantone Unveils 2020 Color of the Year
Pantone has announced its Color of the Year for 2020: Classic Blue. Suggestive of the sky at dusk, the color intends to highlight our desire for a dependable and stable foundation from which to build... more »
MSU to Offer One-Day Social Media Workshop
On Nov. 8, educators from Michigan State University and Purdue University will offer a one-day workshop on "Growing Your Social Media Presence." DUring the workshop, MSU's Bridget Behe and Arian Torres from Purdue will examine... more »
Cultivate Receives Trade Show Honors
AmericanHort' signature event, Cultivate, is being recognized in the trade show industry by two leading industry organizations – Trade Show Executive (TSE) and Trade Show News Network (TSNN). Cultivate has been named to the Trade... more »
NGB Announces 2020 ‘Year of’ Crops
The National Garden Bureau has announced the four plant classes that will be featured in the 2020 “Year of the” program. For the bulb crop, 2020 will be the Year of the Iris. For annuals,... more »
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