Breeder News
Global showcase of new varieties at FlowerTrials 2025
Welcoming horticulture and retail professionals from around the world, FlowerTrials members will hold open houses at 27 locations in the middle and south regions of The Netherlands, as well as Germany. Over 50 breeders have... more »
Breeding award-winning calibrachoa
Breeders strive to create the perfect plant, but the laundry list of “must-have” attributes is long — new, unique, better, easy-to-grow, consistent, long-lasting and attention-grabbing. So, what does it take to develop an award-winning variety?... more »
Sakata forms global flower division for growth
Sakata Seed Corp. announced it will launch a Global Flower Business Division on June 1 to strengthen its flower operations and better respond to shifting global market conditions. The new division will merge the product... more »
Miffy Gardening Collection launched for young growers
De Vroomen Garden Products has introduced the Miffy Gardening Collection, a new line designed to engage children in gardening through themed tools, flower kits and grow-your-own activities. Developed with De Vroomen’s educational division Philos and... more »
Suntory Flowers Europe names new leadership team
Suntory Flowers Europe has announced the appointment of Ties Klapwijk as president-managing director and Munenori Inagaki as vice president, effective April 2025. The new leadership team will oversee the European division, which was officially established... more »
Knock Out rose gets national day recognition
Star Roses and Plants announced that National Knock Out Rose Day has been officially added to the National Day Calendar. The annual celebration will take place on the Friday before Mother’s Day, beginning May 9,... more »
Spring Meadow Nursery adds NewGen boxwood to lineup
Spring Meadow Nursery has partnered with Saunders Brothers to add the NewGen boxwood line to its Proven Winners ColorChoice Shrubs collection, offering growers new disease- and pest-resistant evergreen varieties. NewGen boxwood, developed by Saunders Brothers... more »
Dümmen Orange names new CEO
Dümmen Orange has appointed Ellen Mackenbach-Lakeman as its new chief executive officer, effective May 1. She will succeed interim chief executive officer Anthony Christiaanse, who led the company during a year of transition. [caption id="attachment_96098"... more »
Proven Winners expands billboard campaign for spring
Proven Winners has launched its spring billboard campaign to boost brand visibility and drive traffic to garden centers during peak planting season. The initiative includes five billboard designs across 22 U.S. markets, expected to generate... more »
Culture Report: Echinacea Delightful series
The market for echinaceas is crowded and becoming more so each year. Recent strides in color breakthroughs have pushed some older varieties out in favor of the latest novelty. Terra Nova Nurseries has separated itself... more »
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