Marketing
Emerging Technology, Innovation Headline at Great Lakes EXPO
Ag Tech Symposium to bridge gap between ideas and innovation With several challenges facing growers, such as climate change, rising input costs and more, it’s important to stay updated with the latest and greatest technology.... more »
University of Florida Greenhouse Training Online courses
Costing and Profitability Starts August 14! Develop the skills to accurately estimate production cost and profit for your greenhouse or nursery business. Costing & Profitability is part of the award-winning Greenhouse Training Online program. Lead... more »
Connecting growers through the digital market space
Great Lakes EXPO to feature 'Fancy Lady Cowgirl' Courtenay DeHoff To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and —... more »
Year of the Spirea
Welcome to the Year of the Spirea. National Garden Bureau (NGB) chooses popular plants in six categories each year to promote in its “Year of” program. Varieties are carefully selected to be sure they are... more »
Dümmen Orange shifts to in-house succulent breeding
From its sites in Spain and Guatemala, Dümmen Orange intends to concentrate on succulent breeding, propagating and selling its own genetic material. In North America this will be marketed through brokerage partners, together with the... more »
Marketing — Leveraging resources
In the midst of the busy season, it’s hard to think of creative and innovative ways to sell more products. But sometimes, the easiest ways to do exactly that are not only free, but also... more »
Improve business with the right resources
Tags, labels and signs for your plants can be an important aspect of doing business — playing different roles for growers, breeders, retailers and consumers. Growers often use tags to identify products throughout the production... more »
Pantone Chooses Floral-Friendly 2023 Color of the Year
Pantone has named Viva Magenta 18-1750 as its Color of The Year for 2023. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of a... more »
Extension Hopes to Dispel Poinsettia Toxicity Myth
A century ago, poinsettia was added to Santa’s “naughty” list, but the plant’s reputation for being poisonous is unfortunate, says University of Missouri Extension horticulturist David Trinklein. Its bracts and leaves pose no danger to... more »
Humidity management and VPD topics featured at Great Lakes EXPO greenhouse sessions
As growers continue their best practices for their farms and greenhouses, they must consider how air temperature, humidity and fertility could affect plant rooting. During the 2022 Michigan Greenhouse Growers Expo, growers have the opportunity... more »
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